A luxe womens fashion brand which is a natural extension of our lifestyle brand HELLO TRADER. The brand evolved along with our desire to create feminine, functional and organic pieces that align with our vision that less is more.
Our philosophy focuses on clean lines with an aesthetic for effortless and uncomplicated lounge and resort wear. Our vision formed the framework for our first coastal luxe inspired collection that includes interchangeable pieces that can be layered, worn together or worn alone.
We are committed to ethical and sustainable manufacturing processes and our ethos is to give back to Mother Nature, the way she has given so much to us.